Press
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June 4, 2009
FOR IMMEDIATE RELEASE
CONTACT: Kim Goeller-Johnson; 510.601.4211 Kim.Goeller-Johnson@dreyers.com
Kendra Stewart; 415.984.6191 Kendra.stewart@ketchum.com
DREYER’S KICKS OFF THE COOLEST
SUMMER IN SAN FRANCISCO AT PIER 39
Redesigned Dreyer’s Scoop Shop at PIER 39 Offering
Free Scoops in Celebration of Summer in San Francisco!
OAKLAND, Calif. (June 4, 2009) – Dreyer’s Grand Ice Cream is giving locals and visitors to PIER 39 the chance to start the summer off right with free ice cream scoops at the PIER 39 Dreyer’s Scoop Shop on Sunday, June 14th, 2009 from 1:30pm – 3:30pm. With activities and attractions for everyone, visitors are invited to come and experience PIER 39 to the max and enjoy a complimentary scoop of Dreyer’s MAXX ice cream!
Delicious new Dreyer’s MAXX flavors with intense mix-ins will be served during the free scoop giveaway and include:
- Chocolate Peanut Butter Chunk: Rich chocolate ice cream with decadent swirls of peanut butter and chunks of chocolate means pure delight in every bite.
- Java Mash Up: Coffee ice cream with chocolate cookies, espresso chocolate flakes and mouthwatering fudge. A perfect afternoon pick-me-up treat!
- NESTLÉ® DRUMSTICK® Cone: Forget the question of cup or cone, with this yummy blend of creamy vanilla ice cream with chocolate waffle cone pieces and chocolate covered peanuts with a rich fudge swirl, you’ll get the best of both worlds!
- Chocolate Cookies ‘N Cream Collision: For the ultimate chocolate lover, this combination of chocolate ice cream, chocolate cookies and chocolaty chunks collide to satisfy even the most extreme chocolate desires.
“We are very excited to be kicking off summer in San Francisco with the re-introduction of our PIER 39 Dreyer’s Scoop Shop,” said John Harrison, official taster for Dreyer’s Grand Ice Cream. “This is a great opportunity for folks to cool down and get a sweet taste of ice cream that can only be found in Dreyer’s Scoop Shop locations!”
The cherry on top of this delicious offer is that every person who visits the Scoop Shop for a free scoop can enter a drawing to win one of two Dreyer’s SLOW CHURNED® Light Ice Cream Party-in-a-Box, complete with all of the supplies and gift certificates to throw an ice cream party for up to 100 friends!
Stroll along PIER 39 with a complimentary scoop of Dreyer’s MAXX ice cream in hand and check out the shops, the sea life and the interesting mix of locals and tourists. What better way to spend a day in a place that is so uniquely San Francisco?
Dreyer’s Grand Ice Cream, Inc. is a division of Nestlé USA, which is owned by Nestlé S.A. of Vevey, Switzerland the world’s largest nutrition, health and wellness company. Dreyer’s manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company’s premium products are marketed under the Dreyer’s brand name throughout the Western states and Texas, and under the Edy’s® brand name throughout the remainder of the United States. Brands manufactured or distributed by Dreyer’s in the United States include Dreyer’s/Edy’s® Grand, Slow Churned®, Dibs®, Loaded, MAXX, Fruit Bars, Nestlé Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Delicias, Frosty Paws®, Eskimo Pie®, The Skinny Cow® and Häagen-Dazs®. Internationally, the Dreyer’s brand extends to select markets in the Far East and the Edy’s brand extends to the Caribbean and South America. For more information on the company, please visit www.dreyersinc.com.
In the U.S. the Häagen-Dazs trademark is sub-licensed to Dreyer’s by Nestlé.
About PIER 39
PIER 39 is a two-level, open-air festival marketplace which hosts 110 specialty shops, 13 bay view restaurants, a 300-berth marina, the famous sea lions and numerous fun-filled attractions. PIER 39 has a special Local Advantage offer, for locals only, Kids Eat and Play Free with the purchase of an adult entrée or attraction ticket. Locals are directed to visit www.pier39.com, sign up for Local Advantage and download the Kids’ FREE Coupons (must present coupons at time of purchase).
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