Partnerships
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Sampling/Display/Product Introduction
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Below are a few examples of successful promotions at PIER 39.
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Kraft Macaroni & Cheese Giant Noodle Sculpture
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Sunday, July 11th through Wednesday, October 6th, 2010
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| Products Promoted: |
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Kraft Macaroni & Cheese
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Summary of Promotion:
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Kraft continued its launch of the Kraft Macaroni and Cheese "buzz" marketing campaign at PIER 39's Entrance Plaza on Sunday, July 11th. The display features a giant macaroni noodle-shaped sculpture with the campaign tagline, "You Know You Love It" providing a unique opportunity for guest interaction and photos. |
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Benefits:
- Significant on-site branding and visibility
- Long-term Out of Home (OOH) display
- Iconic location ideal for viral marketing
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Verizon at 4th of July Waterfront Celebration
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| Dates of Promotion: |
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Saturday, July 3rd & Sunday, July 4th, 2010
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| Products Promoted: |
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Verizon Wireless Cell Phones, Internet Products and Services
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Summary of Promotion:
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Taking advantage of PIER 39's unique layout and flexibility, Verizon employed two (2) different event set-ups during the heavily trafficked 4th of July weekend. On July 3rd Verizon promoted its newest products and services from a 20'x30' display at PIER 39's Entrance Plaza. On July 4th debuted a 10'x20' interactive display complete with computer kiosks and giveaways.
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Benefits:
- Significant on-site branding and visibility
- Hospitality and VIP packages provided to Verizon executives
- Diversity of space and flexibility of placement
- Traffic numbers more than 200,000
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Victorinox Swiss Army
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Saturday, April 3rd & Sunday, April 4th, 2010
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| Products Promoted: |
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The full line of Victorinox Swiss Army products
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Summary of Promotion:
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Victorinox Swiss Army promoted its products and rich heritage at PIER 39's Entrance Plaza for the second consecutive year. From a limited-edition brand Airstream trailer Victorinox Swiss Army shared commemorative photos, films and timelines and offered fun photo activities for consumers.
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Benefits:
- Significant foot traffic and impressions
- Promotion through E-blasts and social media
- Turnkey activation for returning tours
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Breaking Bad (AMC TV Show)
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Thursday, March 11th, 2010
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| Products Promoted: |
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Launch of the second season of the AMC TV Show "Breaking Bad"
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Summary of Promotion:
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AMC promoted its Emmy award-winning television show "Breaking Bad" at PIER 39's East Park. Deploying a 92-seat mobile movie theater, visitors watched video clips of the show, participated in games, photo activities and entered to win prizes.
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Benefits:
- Large-scale event site with strong visibility accommodated a tractor-trailer display
- Cross promotion with PIER 39 tenant Hard Rock Cafe
- Promotion through E-blasts, website and social media
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