Partnerships
|
Sampling/Display/Product Introduction
|
Below are a few examples of successful promotions at PIER 39.
|
Kraft Macaroni & Cheese Giant Noodle Sculpture
| Dates of Promotion: |
|
Sunday, July 11th through Wednesday, October 6th, 2010
|
| Products Promoted: |
|
Kraft Macaroni & Cheese
|
Summary of Promotion:
|
|
Kraft continued its launch of the Kraft Macaroni and Cheese "buzz" marketing campaign at PIER 39's Entrance Plaza on Sunday, July 11th. The display features a giant macaroni noodle-shaped sculpture with the campaign tagline, "You Know You Love It" providing a unique opportunity for guest interaction and photos. |
| |
Benefits:
- Significant on-site branding and visibility
- Long-term Out of Home (OOH) display
- Iconic location ideal for viral marketing
|
|
|
Verizon at 4th of July Waterfront Celebration |
| Dates of Promotion: |
|
Saturday, July 3rd & Sunday, July 4th, 2010 |
| Products Promoted: |
|
Verizon Wireless Cell Phones, Internet Products and Services |
Summary of Promotion: |
|
Taking advantage of PIER 39's unique layout and flexibility, Verizon employed two (2) different event set-ups during the heavily trafficked 4th of July weekend. On July 3rd Verizon promoted its newest products and services from a 20'x30' display at PIER 39's Entrance Plaza. On July 4th debuted a 10'x20' interactive display complete with computer kiosks and giveaways. |
| |
Benefits:
- Significant on-site branding and visibility
- Hospitality and VIP packages provided to Verizon executives
- Diversity of space and flexibility of placement
- Traffic numbers more than 200,000
|
|
Victorinox Swiss Army
| Dates of Promotion: |
|
Saturday, April 3rd & Sunday, April 4th, 2010 |
| Products Promoted: |
|
The full line of Victorinox Swiss Army products |
Summary of Promotion: |
|
Victorinox Swiss Army promoted its products and rich heritage at PIER 39's Entrance Plaza for the second consecutive year. From a limited-edition brand Airstream trailer Victorinox Swiss Army shared commemorative photos, films and timelines and offered fun photo activities for consumers. |
| |
Benefits:
- Significant foot traffic and impressions
- Promotion through E-blasts and social media
- Turnkey activation for returning tours
|
|
Breaking Bad (AMC TV Show)
| Dates of Promotion: |
|
Thursday, March 11th, 2010 |
| Products Promoted: |
|
Launch of the second season of the AMC TV Show "Breaking Bad" |
Summary of Promotion: |
|
AMC promoted its Emmy award-winning television show "Breaking Bad" at PIER 39's East Park. Deploying a 92-seat mobile movie theater, visitors watched video clips of the show, participated in games, photo activities and entered to win prizes. |
| |
Benefits:
- Large-scale event site with strong visibility accommodated a tractor-trailer display
- Cross promotion with PIER 39 tenant Hard Rock Cafe
- Promotion through E-blasts, website and social media
|
|
|
|
|
|
|