Partnerships
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Venue & Visitor Profile
The PIER 39 Visitor
- Average household income - $99,000
- Average length of stay - 3.7 hours
- Average age - 37 years
- U.S. visitor - 73%
- International visitor - 27%
- College education or higher - 58% (U.S. only)
- Average expenditure per visit: $85
- Visited PIER 39 previously - 65%
- Satisfied with visit to PIER 39 - 98%
According to 2009 Summer intercept study conducted by John Rigney & Associates. Percentages vary according to season and special events.
About PIER 39
- Located on San Francisco's waterfront/Fisherman's Wharf
- Estimated more than 14 million visitors visited Fisherman's Wharf annually
- San Francisco's Premier Bay Attraction
- 45-acre waterfront property
- Two-level, outdoor festival marketplace with 110 specialty shops, and 14 full-service restaurants
- 300-berth marina
- 976-car parking garage
- Open year-round
Numerous Fun-Filled Attractions which Include:
- Bay Cruises
- World-famous Sea Lions
- RocketBoat
- San Francisco Street Performers
- San Francisco Carousel
- Aquarium of the Bay
- Turbo Ride 4D Experience
- Players Arcade & Sports Grill
- Cable Car Tours
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