• Average household income - $100,000
• Average length of stay - 3.3 hours
• Average age - 42 years
• U.S. visitor - 81%
• International visitor - 19%
• Average expenditure per visit: $79 

Source: Rigney & Associates, Summer 2006 Intercept Studies

• 11.5 million visitors annually
• Located on San Francisco's waterfront - in Fisherman's Wharf
• San Francisco's Premier Bay Attraction
• 45-acre waterfront property
• Two-level, outdoor festival marketplace
• 110 specialty shops
• 14 Bay view restaurants
• 300-berth marina
• Open year-round

Numerous fun-filled attractions, which include:

• Blue & Gold Fleet - Bay Cruises and Commuter Ferry Services
• Adventure Cat Catamaran Cruises
• Aquarium of the Bay
• Gray Line/San Francisco Sightseeing
• Riptide Arcade
• San Francisco Carousel
• San Francisco Street Performers
• Turbo Ride
• World-Renowned Sea Lions