Holiday Magic

Holiday Magic Starts at The PIER!

It’s the most wonderful time at The PIER!  Celebrate the season with us and experience all of the Holiday magic that PIER 39 has to offer.

Get into the spirit of the season – whether you’re looking to shop for those special people in your life at one of our numerous stores, sip on a holiday libation and enjoy a bite to eat at any of the many bars and restaurants, or just stroll The PIER down to the sea lions, there’s a way for everyone to get into the holiday mood!

Happy Holidays from everyone here at PIER 39 and thank you for visiting us!


Information about our Christmas Tree

A giant Christmas tree at the Entrance Plaza of Pier 39 has welcomed visitors to The PIER every Holiday season since 1983, becoming a not-to-be-missed San Francisco tradition during this time of the year. This year’s tree is a 60-foot White Fir from Carlton Christmas Trees in Burney, CA and weighs over 13,000 lbs. It takes our Environmental Services team about three weeks to decorate as each of the 13,000 energy-efficient LED lights, 400 ornaments, and 150 bows need to be individually secured.  The decorations at the top require a high-lift to place them.


The Pier 39 Menorah

Celebrate Hanukkah at PIER 39 as we illuminate our 9′ handcrafted bronze Menorah nightly from December 12 – 20.  The Menorah, sculpted by artist Jeff Brees, is displayed in the PIER 39 Entrance Plaza and will be lit at sundown during the Festival of Lights.


Holiday Jewelry Shopping on The PIER

With the holidays coming up, it’s a great time to show our appreciation for the wonderful people in our lives. Take mom on a Bay Cruise ride she’ll never forget or channel your inner child on the San Francisco Carousel. If you’re looking for something sweet and personal to gift someone special,  click here for a few jewelry stores you can shop at for your loved one around The PIER this Holiday season.


Stay Warm with our Indoor Activities

It may not be snowing, but a winter in San Francisco is no walk on the beach. Bundle up in layers before enjoying spectacular views of the Bay and visiting our sea lions at K-Dock. Stay warm with a hot bowl of clam chowder and experience some of our indoor attractions to make the most of your trip. Sunny or not, there’s always adventure awaiting on The PIER. Don’t let the fickle weather bring you down. Click here to learn how you can stay warm and play on The PIER.


It’s Crab Season!  See where to get yours on The PIER

Dungeness crab season happens to coincide with the Holidays in Northern California. Get a taste of local flavors and dive into a sea of succulent crustacean! Experience Dungeness crab like never before as Bay Area chefs take your classic crab and add a San Francisco twist. Surprising seasonal ingredients are fused together to make any foodie come back for seconds. While your visiting The PIER, make sure to take advantage of the freshest crabs available at here.


Holiday Landscaping on The PIER

Pier 39 is wrapped for the Holidays!  Lights are twinkling, garland is glistening and bows can be seen throughout the PIER. Our innovative landscaping team has put their finishing touches on creating a special Holiday scene on the San Francisco Waterfront.  Our festive reindeer topiaries and many others are lit up for you to enjoy! Stop by to take the most memorable holiday photos with your family.


Local Advantage – Holiday Half-Off Discounts

Northern California residents can get Holiday Half-Off deals at participating Pier 39 business through our Local Advantage Program.  Sign up now and use them this Holiday season.  Click here for details.

Live outside Northern California? Make sure to grab a Fun Pack while you are visiting with discounts throughout The Pier.