PIER 39 is San Francisco’s most-visited attraction with approximately 15 million visitors in 2017
- 59.2% of all visitors to San Francisco, visit PIER 39
- Average Household Income: $94,594
- Average Age: 41
- Average Length of Stay: 3.8 hours *
- College Educated: 59.4%
- Male: 51.2% Female: 45.9%
- Domestic Visitors: 53%
- Domestic Visitors from California: 39.5% with 22% coming from Northern California
- International Visitors: 47%
Sources:
San Francisco Travel Association 2017 San Francisco Visitor Profile conducted by Destination Analysts
*PIER 39 Research Study Summer 2016 conducted by Destination Analysts