PIER 39 Visitor Demographic Profile

PIER 39 is San Francisco’s most-visited attraction with approximately 15 million visitors in 2017

  • 59.2% of all visitors to San Francisco, visit PIER 39
  • Average Household Income: $94,594
  • Average Age: 41
  • Average Length of Stay: 3.8 hours *
  • College Educated: 59.4%
  • Male: 51.2% Female: 45.9%
  • Domestic Visitors: 53%
    • Domestic Visitors from California: 39.5% with 22% coming from Northern California
  • International Visitors: 47%

 

Sources:

San Francisco Travel Association 2017 San Francisco Visitor Profile conducted by Destination Analysts

*PIER 39 Research Study Summer 2016 conducted by Destination Analysts