PIER 39 Visitor Demographic Profile

Average Age: 39 years
Female: 45%
Male: 55%
College Graduate: 51%
Household Income: $78,000
Married: 56%
Kids at Home: 41%
Average Expenditure: $88.00
Average Length of Visit: 3.8 hours

*According to 2016 Summer intercept study conducted by Destination Analysts, Inc. Percentages vary according to season.