New Businesses To Open At PIER 39 This Summer

SAN FRANCISCO, CA – July 2, 2024 – PIER 39 announces three new local merchants opening this season.

Amici’s East Coast Pizzeria has a new bayside home at PIER 39. Amici’s is soft-opening today and looks forward to serving their popular pizzas, pastas and gluten free options to locals and visitors alike. This 4,000 square foot restaurant deal has been in the works for several months and is opening just in time for the July 4th Holiday Weekend.

Keeping the local flavor alive at The PIER, also opening this summer is Humble Sea Brewing Co. based out of Santa Cruz. Humble Sea will feature a taproom and beer garden allowing guests to enjoy bay views and taste hoppy flavorful beer, mixed culture barrel aged beers, bold imperial stouts and lagers crafted closely to tradition. Favorites can be purchased to take home as well.

Fire + Ice Grill and Bar, a Lake Tahoe favorite, is under construction in 4,500 square feet. Fire + Ice provides a fun interactive dining experience where guests customize their meals from a fresh food market and enjoy the show as grill cooks prepare their dishes. The full-bar takes advantage of stunning bay views spanning from the Golden Gate Bridge to Alcatraz Island and beyond.

With the hard work of our merchants and community partners PIER 39 welcomed over 11 million locals and visitors last year and is expecting a robust 2024. Our sales volume is 95% of 2019 and our occupancy is nearly 90%.

The introduction of these businesses this season compliments The PIER’s family of food, beverages and San Francisco’s classic flavors. With free entertainment, the Bay’s best views, shopping at our local merchants, and our world-famous Sea Lions, PIER 39 is ready to welcome the world.

Sue Muzzin
(415) 705-5541 /


PIER 39 is a 45-acre waterfront complex that is a gathering place for San Francisco locals and visitors each year. The PIER is a two-level open-air marketplace featuring over 100 restaurants, shops and attractions, all surrounded by iconic views of the Bay and San Francisco landmarks. PIER 39 also includes a five-acre waterfront park and 300-berth marina, home to the world-famous California Sea Lions. PIER 39 is a tenant of the Port of San Francisco.