Military Discounts
Present your valid United States Military ID at the California Welcome Center to receive a FREE PIER Passport containing discounts to many of the shops, restaurants and attractions at The PIER, plus one hour of free parking in the PIER 39 Parking Garage.*
The California Welcome Center is open daily from 9am – 8pm (except Thanksgiving and Christmas Day) and located on Level 2 by Fog Harbor Fish House.
** Other PIER 39 businesses that offer Military discounts (with valid U.S. Military ID or for U.S. service persons in uniform):
7D Experience | $2 off regular priced ticket
Adventure Cat Sailing Charters | $5 off
Alcatraz Gift Shops | 15% off
Aquarium of the Bay – 20% off all ticket purchases, 10% off all retail purchases
Aunt Fanny’s Hot Pretzels | 20% off any item
Beer 39 | 15% off
Biscoff Coffee Corner | 15% off
Blazing Saddles Bike Rentals & Tours | 10% off
Boudin Bakery Cafe | 15% off
Bubba Gump Shrimp Company Restaurant & Market | 10% off
Build-A-Bear Workshop | 10% off
California Welcome Center | 10% off retail items & specified tours of the day **
Charms by the Bay Presented by San Francisco Gold | 10% off
Chart House | 15% off (excludes alcohol)
Chocolate Heaven | 15% off
Chowders | 10% off
Crepe Cafe | 20% off
Dreyer’s Grand Ice Cream Shop | 10% off
Eagle Cafe | 15% off (excluding alcohol)
Expedition | 20% off
Flip Flop Shops | 10% off
Fog Harbor Fish House | 15% off (excluding alcohol)
Fun Food Factory | 20% off
Hard Rock Cafe | 15% off
Hana Zen Japanese Grill | 20% off
Houdini’s Magic Shop | 10% off all magic tricks & a free gift (no purchase necessary)
illy Caffè | 15% off
Image Arts | 10% off
Krazy Kaps | 10% off
Laline | 25% off anything full price
Lefty’s San Francisco – The Left Handed Store | 10% off regularly priced merchandise
Luau Lounge Tiki Bar | 15% off (excluding alcohol)
Luigi’s Pizzeria & Restaurant | 20% off (food only)
Magowan’s Infinite Mirror Maze | Free entry
Mulberry & Grand | 15% off purchases of $35 or more.
NFL/College Shop | 10% off
Pier Market Seafood Restaurant | 15% off (excluding alcohol)
Players Sports Grill & Arcade | 15% off (excluding alcohol)
San Francisco Whale Tours | $5 off per ticket
Shell Cellar | 20% off
Shirtique | 10% off
SOLVE IT! Think out of the Box | 15% off
Stone Flower | 10% off
Swiss Louis Italian & Seafood Restaurant | 20% off
The Cable Car Store | 10% off
The Flyer | $10 off regular priced ticket
The Fudgery | 15% off
The San Francisco Sock Market | 20% off
The Spice & Tea Exchange | 10% off plus a free gift to active service members
Under The Golden Gate | 10% off
Vitality | Half-price massage and oxygen sessions, plus 30% off anything in-store
Waffle Cone Shop | 10% off
We Be Knives | 15% off
Wilder West Urban Western Outfitters | 10% off
Wines of California Wine Bar | 15% off
Wine Tasting on the Bay | $15 off any public cruise
Wipeout Bar & Grill | 15% off (excluding alcohol)
*One parking validation per vehicle. Cannot be combined with any other offer.
**Offer cannot be combined with other discounts. Additional restrictions may apply. Please check with business for full details.