Event Sponsorships

The PIER’s diverse calendar of events reaches key demographic segments including Bay Area residents and visitors. Event sponsors derive benefits throughout the promotion. Event marketing programs are customized to fit each sponsor’s needs and objectives. Event sponsorship benefits include:

  • Promotional category exclusivity
  • Inclusion in event-related advertising
  • On-site signage
  • Booth space to sample/display
  • Hospitality
  • Sales rights (TBD)
  • Website inclusion
  • Public relations support

Click here to inquire about event sponsorship opportunities.

Events at Pier 39

Sea Lion Anniversary

January
Estimated Attendance: N/A
PIER 39 commemorates the anniversary of the sea lions’ arrival to PIER 39 in January. The sea lions’ anniversary is always a special event for PIER 39, as these playful mammals entertain and delight both our guests and the PIER 39 staff year-round.
Target demographic: PIER 39 visitors, families, children and Bay Area residents.

Tulipmania

February
Estimated Attendance: 10,000
PIER 39 presents its popular Tulipmania Festival showcasing thousands of tulips in full bloom throughout both levels of PIER 39. It’s the largest tulip display in Northern California! Features on-PIER promotional activities and hospitality.
Target demographic: Women, seniors and PIER 39 visitors.

PIER 39’s 4th of July Celebration

July
Estimated Attendance: 200,000
PIER 39 celebrates Independence Day with fun and excitement for the whole family. Dance the day away with live entertainment in the PIER 39 Entrance Plaza. When the sun goes down, visitors will be treated to The City of San Francisco’s spectacular fireworks display over the Bay!
Past sponsors include: GEICO, Coca-Cola, Crystal Geyser ALPINE SPRING WATER, Dreyer’s Grand Ice Cream, San Francisco Chronicle/SFGate.com, Telemundo and Verizon Wireless.
Target demographic: PIER 39 visitors, families and Bay Area residents.

Fleet Week

October
Estimated Attendance: 200,000
Fleet Week is the Bay Area’s opportunity to pay tribute to the men and women of our nation’s armed forces. This spectacular event features a parade of ships, ship tours, military displays, an impressive air show and more. Throughout the weekend, PIER 39 will host musical entertainment in the Entrance Plaza. Also, check out all the great military exhibits that will be on display.
Past sponsors include: Land Rover, Coca-Cola, Crystal Geyser ALPINE SPRING WATER and Verizon Wireless.
Target demographic: PIER 39 visitors, Bay Area families, corporate executives and dignitaries.

Fleet Week VIP Viewing Party

October
Estimated Attendance: 1,000
The ultimate viewing experience for the Blue ANgels Air Show, featuring an afternoon of live entertainment, a prize-packed raffle, and over 40 select wineries, spirit and restaurant partners. This event offers an unique and engaging hospitality platform and prime B2B networking opportunities.
Past sponsors include: Coca-Cola, Nestle Dreyers, Crystal Geyser ALPINE SPRING WATER, Marsh & McLennan Companies, Surf Air, American Airlines, Young’s Market, and Bay Area Land Rover dealers.
Target demographic: Business professionals and individuals who help shape the Bay Area business and political landscape.

Click here to visit the PIER 39 Event Page.