Product Sampling & Experiential Marketing

PIER 39 provides an ideal opportunity for clients to sample or demonstrate their new product or services. Branding and promotional activities at PIER 39 enable clients to interact with potential customers in a high-traffic location.

Sampling programs are customized to fit the needs of the client.

Click here to inquire about Product Sampling & Experiential Marketing opportunities.

Below are a few examples of successful promotions at PIER 39:

TRAVEL NEVADA

Products Promoted: Vacation options in Nevada
Summary of Promotion: Travel Nevada brought PIER 39 guests a two minute virtual reality experience to promote travel options in the neighboring state of Nevada. The VR experience promoted the state’s natural beauty and attractions beyond Las Vegas.

Activation Location:  Old Center Stage, mid-pier at PIER 39

Benefits:
*High foot traffic area with dedicated traveller base
*Engagement and promotion with PIER 39 visitors
*Promotion through e-blasts and social media

SHARE AN ICE COLD COCA-COLA

Products Promoted: Personalized Coca-Cola cans and various Coca-Cola brand flavors
Summary of Promotion: Coca-Cola returned to PIER 39 in a reboot of 2015’s popular “Share A Coke” tour with new names and approval privileges added. Visitors were able to leave the activation with two personalized mini Coke or Coke Zero cans, pose for a photo in front of the “Share an Ice Cold Coke in San Francisco” (or California) banner, and taste test a multitude of Coca-Cola brand flavors.

Activation Location: PIER 39 Entrance Plaza

Benefits:
*High interest event with a huge audience
*Promotion through e-blasts and social media
*Interactive kiosks for visitors to design their personalized cans of Coca-Cola

UNITED AIRLINES PLAYOFF TAKEOFF WITH THE GOLDEN STATE WARRIORS

Products Promoted:  United Airlines tickets and Golden State Warriors playoff tickets
Summary of Promotion:
This exciting event featured “court-side” programming, branded premium items, and a special appearance by two members of the Golden State Warriors Dance Team. Visitors had the opportunity to enter to win United Airlines flight vouchers or Golden State Warriors home playoff tickets.

Activation Location: PIER 39 Entrance Plaza

Benefits:
*Iconic location with plenty of foot traffic
*Diversity of space and flexibility of placement for fan promotion
*Promotion through e-blasts and social media

ENJOY LIFE FOODS

Products Promoted: Enjoy Life Foods brand healthy snacks
Summary of Promotion: Visitors were able to try Enjoy Life Food samples including vegan cookies, crackers, chips and bars as well as find locations to purchase product. Due to the location of the promotion, Enjoy Life was able to promote to the numerous attraction-goers at both PIER 39 and Pier 41 including the Blue & Gold Fleet, Blazing Saddles bicyclists and those on foot.

Activation Location:  Pier 41

Benefits:
*Easy to access location with high levels of foot traffic
*Promotion through e-blasts and social media
*Exposure for new products

Wells Fargo Food Bank

Products Promoted: Food Bank and monetary donations through Wells Fargo’s Holiday campaign
Summary of Promotion: Wells Fargo stopped by PIER 39 during the holiday season to promote the season of giving through their branded Food Bank trailer. The onsite team took both non-perishable and monetary donations to benefit the local food bank as part of a national campaign. The activation took place in PIER 39’s West Park, near the Blue & Gold Fleet berths.

Activation Location:  PIER 39 West Park

Benefits:
*Ideal location with high foot traffic just across from parking garage and in between PIER 39 and Blue & Gold Fleet ticketing and boarding area
*Exposure for giving campaign, successful due to the multiple ways to contribute

CAPITAL ONE ROADSHOW

Products Promoted: Newly-opened Capital One Café (Denver) and financial services
Summary of Promotion: In celebration of the opening of the Capital One Café in Denver, the Capital One Roadshow was brought to PIER 39 East Park to empower people to feel confident in their relationship with money. Through a free 20-minute interactive immersion, Roadshow participants were able to uncover the financial behaviors that best matched their value system.

Activation Location: PIER 39 East Park

Benefits:
*Large activation footprint available to serve a high number of participants
*Exposure for new products
*Interactive kiosks for visitors to discover their financial behavior matches

SANPELLEGRINO

Products Promoted: Sanpellegrino Beverages
Summary of Promotion: Sanpellegrino came to PIER 39’s Wyland Wall, located just outside of the PIER 39 Parking Garage. The activation featured two vending machines filled with new products for the enjoyment of PIER 39 visitors and passerby.

Activation Location: Wyland Wall, PIER 39

Benefits:
*Ideal location with high foot traffic
*Exposure for new products