Venue & Visitor Profile

The PIER 39 San Francisco Visitor

Average Age: 39 years
Female: 45%
Male: 55%
College Graduate: 51%
Household Income: $78,000
Married: 56%
Kids at Home: 41%
Average Expenditure: $88.00
Average Length of Visit: 3.8 hours

*According to 2016 Summer intercept study conducted by Destination Analysts, Inc. Percentages vary according to season.

About PIER 39 San Francisco

Click here to learn more about PIER 39.

Numerous Fun-Filled Attractions

PIER 39 is home to numerous fun-filled attractions including Aquarium of the Bay and 7D Experience. Visit our Attractions Page for more information about PIER 39 attractions.