Valentine’s Day, your way. Whether it’s a date, a hangout with friends, or family time, PIER 39 has everything you need to make it special. 💘✨ Check out the tailored plans we’ve put together for you and don’t miss out on limited-time only deals and exclusive Valentine’s Day treats to make the day even sweeter, hotties!


CHOOSE YOUR PIER 39 ItinerarY BELOW AND CHECK OUT SPECIAL EVENTS AND DEALS




Love-on-the-Bay” Itinerary

1. SAIL INTO ROMANCE (1.5 HRS)

Blue & Gold Fleet Bay Cruise: Glide under the Golden Gate Bridge and around Alcatraz Island for breathtaking photos. Imagine the gentle sway of the boat as you lean into each other, soaking up the fresh ocean breeze and skyline views.

For a more intimate experience, choose a Bay Voyager cruise to explore the most famous sights of the bay with just a handful of fellow travelers, savoring every moment of thrills and romance.

2. HAND-IN-HAND AQUARIUM STROLL (45 MINS)

Wander through shimmering underwater tunnels at the Aquarium of the Bay, where schools of fish and graceful rays float all around you. It’s like entering a hidden world under the sea—especially enchanting when you’re side by side.

Pause in the moon jelly gallery or at the touch pools for picture-perfect moments that capture your sense of wonder and connection.

3. SEA LION SURPRISE (15 MINS)

Swing by the famous PIER 39 sea lions and watch these playful creatures lounge, bark, and occasionally splash in the water. Their antics are sure to bring a smile to your faces—and maybe spark a little playful humor in your own day.

4. WATERFRONT DINING (1.5 HRS)

Check out Fog Harbor Fish House, Crab House, Pier Market, or Swiss Louis for a one-of-a-kind view of the bay. Indulge in fresh seafood while gazing out over the water—you’ll feel the energy of the city mingled with the calming roll of the waves.

For a cozy, budget-friendly bite, share a sourdough bread bowl at Boudin Bakery—the warmth of the chowder is like a comforting hug after the cool bay air.

Not a big seafood fan? Visit Taco Cantina for the famous Puffy Taco and a tangy Cadillac Margarita—perfect for a fun, laid-back vibe.

Looking for a hidden bar with the best view of the Bay to fire up the night? Step into Luau Lounge TIKI Bar for tropical drinks that instantly transport you to an island oasis, adding a bit of exotic flair to your evening.

5. SWEET FINALE & CAROUSEL WHIMSY (30 MINS)

Pick up handcrafted chocolates or hot mini donuts at one of the specialty sweet shops, letting the sweet aromas guide you.

Round out the day with a magical ride on the PIER 39 Carousel, its twinkling lights and charming music making you feel like you’ve stepped into a storybook moment.

6. SOUVENIR STROLL (30 MINS)

Browse gift shops for keepsakes—maybe matching hoodies or a plush sea lion—to capture the memory of your special day.

Be sure to check out the Valentine’s Day Gift Guide to explore the 70+ unique shops at The PIER. It’s the perfect way to end your date—hand in hand, carrying new treasures and wonderful memories made by the bay.

“Your-Squad’s-Valentine’s-Day” Itinerary (~5 Hours)

1. GROUP BAY ADVENTURE (1 HR~1.5 HRS)

If your crew crave an adrenaline rush, hop on the AC Sailing to experience the thrill and excitement of sailing abroad the 20-passenger USA 76 Challenger from America’s Cup races—prepare for wind in your hair and plenty of laughter.

You can also round up your crew and kick off the day with epic waterfront views riding Blue & Gold Fleet Bay Cruise. Snap group selfies as you pass beneath the Golden Gate Bridge and circle Alcatraz Island, soaking in the iconic San Francisco skyline.

2. THRILLS & TEAM SPIRIT (45 MINS)

Head to the 7D Experience for an action-packed, interactive ride. Battle aliens or zombies, and see who in your group can top the leaderboard.

If you prefer a mind-bending challenge, try Magowan’s Infinite Mirror Maze and navigate neon-lit corridors together—just brace for hilarious wrong turns.

3. SEA LION HANGOUT (15 MINS)

Swing by the docks to watch the PIER 39 sea lions lounge and bark. It’s a quick, must-see stop for fun photos and that classic San Francisco vibe.

4. CASUAL LUNCH & DRINKS (1.5 HRS)

Amici’s East Coast Pizzeria: Craving a slice? Enjoy East Coast–style pizza in the heart of SF. With a full bar to boot, it’s perfect for sharing pies over a cold one.

Taco Cantina: On the go or looking to spice things up? Try the famous Puffy Tacos and wash them down with a refreshing margarita.

Players Sports Grill & Arcade: If you’d rather eat alongside arcade games and big-screen sports, this is your spot to combine fun and food.

Luau Lounge TIKI Bar: Ready for a taste of the tropics? Sip exotic cocktails overlooking the bay, and let the island vibes carry you away.

5. ARCADE FUN & CAROUSEL SPINS (45 MINS)

Dive into the arcade at Players Sports Grill if you’re up for some friendly competition—racing games, skee-ball, and air hockey are all on the menu.

Cap off the fun with a ride on the PIER 39 Carousel—because you’re never too old to enjoy a bit of whirling nostalgia under twinkling lights.

6. SWEET TREAT & SOUVENIR HUNT (30 MINS)

Indulge in saltwater taffy, chocolate-dipped fruits, or ice cream at one of The PIER’s sweet shops. Share a funnel cake or grab a bucket of mini donuts for the ultimate sugar rush.

Stroll through the 70+ unique stores to find a quirky memento—matching tees, funny hats, or that must-have San Francisco trinket that’ll forever remind you of this epic day with your besties.

“PIER-Perfect-Family-Day” Itinerary (~5 Hours)

1. RISE & SHINE AT EAGLE CAFE (45 MINS)

Start your day bright and early with a hearty breakfast & brunch at Eagle Cafe, where omelets, pancakes, and morning coffee await. Waterfront seating adds a cheerful, scenic touch as you gear up for the day’s adventures.

For quick bites and iconic Biscoff cookies, swing by Biscoff Coffee Corner—perfect if your family prefers a more on-the-go start.

2. DIVE INTO AQUARIUM BY THE BAY (1 HR)

Head to the Aquarium of the Bay for an immersive underwater journey. Wander through the tunnels, marvel at sharks and rays, and let the kids try the touch pools—hands-on fun they’ll rave about.

3. SEA LION SURPRISE (15 MINS)

Stroll over to see the famous sea lions lounging by the docks. Their barks and antics never fail to entertain both the little ones and the grown-ups.

4. FAMILY-FRIENDLY LUNCH (45 MINS)

Wipeout Bar & Grill: Burgers, pizzas, tacos, and burritos in a surf-themed setting—kids will love the lively music and parents can enjoy a full bar.

Amici’s East Coast Pizzeria: Perfect for families craving classic pizza, with a cozy atmosphere and full bar for the adults.

Bubba Gump Shrimp Co.: A fun, family-friendly spot to enjoy seafood favorites with Bay views and movie-inspired charm.

5. PIER 39 FUN: GAMES, RIDES, & MORE (45 MINS)

Start with a family caricature to capture the moment, then let the kids test their skills at Players Sports Grill & Arcade or challenge each other to a high-tech adventure at the 7D Experience.

Feeling brave? Check out the Bay Plunge, an exhilarating ride that lifts, spins, and plunges you with spectacular 360° bay views—perfect for thrill-seeking families with older kids. Don’t forget to visit Frequent Flyers for even more heart-pounding fun!

For a calmer adventure, venture into Magowan’s Infinite Mirror Maze, glowing with neon lights and endless reflections.

Top off the excitement with a whirl on the PIER 39 Carousel, where twinkling lights and happy music delight riders of all ages.

6. SWEET TREAT & SOUVENIR STOP (30 MINS)

Celebrate a day well spent by indulging in fudge, ice cream, or candy from one of the specialty shops.

Browse PIER 39’s 70+ stores for playful sea lion plushies or fun San Francisco keepsakes—perfect tokens of your day together.

7. BLAZING SADDLES BIKE RENTAL (1 HR)

Round out your visit by renting bikes at Blazing Saddles. Cruise along the waterfront, soak in fresh bay air, and bond as a family, pedaling past iconic sights to create lasting memories.


VALENTINE’S DAY PIER 39 EVENTS AND OFFERS


From Feb 14–16, join Ollie the Otter for a swashbuckling Treasure Hunt at Aquarium of the Bay! ❤️ Bring your crew to uncover hidden treasures across PIER 39 while collecting exclusive trading cards, solving puzzles for exciting prizes, and unlocking a secret mystery card. This Valentine’s Day, make it a memory-filled adventure the whole family will love. Best of all? It’s free to start your quest outside Aquarium of the Bay! Click here to find out more!


From Feb 10–21, indulge in our exclusive Valentine’s Day Menu, available for a limited-time only! 🌹 On Feb 14th, make it extra special with live music, flowers, chocolates, and a photographer capturing keepsake moments—because memories this good deserve a souvenir. Don’t miss out!


Get in the Valentine’s Day spirit with V-Day exclusive ducks! Grab a large Valentine’s Day duck for $12 or 3 mini Valentine’s Day ducks for just $10—perfect for gifting, collecting, or just because!


Looking for more ways to level up February? 💌🏀🏈 From Valentine’s Day deals and shopping inspo to The Big Game and NBA All-Star excitement, we’ve got it all waiting for you. Click below to explore!