Outside of San Francisco Gold jewelry shop

Charms By The Bay Presented by S.F. Gold

Building P, Level 1

Charms by the Bay presented by San Francisco Gold, a PIER 39 original store established in 1978.

Charms by the Bay has the largest collection of charms in the USA. Featuring 14kt gold and sterling silver charms and bracelets, including San Francisco’s main attractions (Cable Cars, Golden Gate Bridge) along with Napa and  Monterey. Plus hundreds of other charms to choose from. Our PANDORA Shop-N-Shop collection of beads, charms, rings, bracelets and necklaces are also available.

San Francisco Gold is a full service jewelry store where you can browse our selection of diamond bridal sets, wedding bands, chains, men’s jewelry and watches. In addition, we are proud to present designers such as Christopher Danhier, De Valencia and others showing beautiful and unique styles in 18kt gold and precious and semi-precious stones. Our California Sea Life specialist, Steven Douglas, is also shown at SFG.

We hope to see you during your visit to our beautiful city of San Francisco and PIER 39 where you can find amazing and memorable treasure.