Bay Fam! When’s the last time you actually did PIER 39? Not just walked past, but really stopped to take it in—the street performers, the mini donuts, the sea lions doing their thing. Yeah, it still slaps. It’s all here… rides, food, vibes, views—you name it. And it’s not just for tourists. It’s for you, your crew, even your random Tuesday night. So pull up, have some fun, and make it a moment.
Scroll down to see what’s waiting—fun events, free activities, itineraries all mapped out, plus special discounts just for you.
Backyard fun, PIER 39 style. Why go far when the good stuff’s right here? Street performers, live music, seasonal fun—it’s all happening steps from home.
Click to see what’s coming up and lock in your plans.
BAY FAM PERKS? UNLOCKED! You’re not just visitors—you’re our neighbors.
So here’s a lineup of discounts and deals made exclusively for you, because PIER 39 wouldn’t be the same without its hometown crowd.
Locals who dine at participating PIER 39 full-service restaurants can receive 2 hours of free parking in the PIER 39 Garage! Please make your server aware before receiving bill. Local ID may be required.
Show your local ID with your check to receive 20% off the total bill at Hard Rock Cafe at PIER 39!
Use Code “SFLOCAL” at checkout to get 20% off your ticket to Monday public sunset sails. Includes 1 drink and endless photo opps!
You already know about the sea lions and the views, but there’s so much more happening right in your own backyard. From great deals and amazing events, to all the hidden gem moments that make The PIER feel like it belongs to the Bay Fam. Little surprises, unexpected fun, and experiences that hit different when you’re from here. We even mapped out itineraries for whatever kind of day you want to have because yeah, you could just stroll through, but why not make it a whole thing?
And don’t just save it for the weekend—we’re here to make your weekdays lighter and your after-work hours louder (with a little help from the sea lions, of course).
Click below to dive in!
Like what you see? There’s plenty more where that came from—live events, exclusive deals, and PIER moments you won’t want to miss. We’ll keep you posted on all the good stuff happening right in your backyard, so you’re always in the know. Sign up for our newsletter and get the scoop straight to your inbox. Stay close, Bay Fam.