Thank you for your interest in leasing retail space at PIER 39. We are constantly on the look-out for new, innovative and one-of-a-kind retail, specialty dining and entertainment concepts that will delight our visitors. PIER 39 has been the original home to a number of successful national and international retail concepts throughout the years. Perhaps your business will be our next success story!

Project Overview

Location: San Francisco, California in Fisherman’s Wharf at Beach Street and The Embarcadero

Description: A two-level, open air, festival marketplace which hosts 90+ specialty retail shops, attractions and restaurants, including Hard Rock Cafe and Bubba Gump Shrimp Co. PIER 39 offers breathtaking views of the Bay, Alcatraz, Golden Gate and Bay Bridges, a 300-berth marina and live daily entertainment.

Regional Access: Bayshore Freeway (Highway 101)
Junipero Serra Freeway (I-280)
Bay Bridge (I-80)
Golden Gate Bridge (Highway 101)

Gross Leasable Area: 200,000 square feet

Parcel Size: 45 acres

Parking: Adjacent garage structure with 976 parking spaces. Parking validation program in place for participating full-service restaurants.

Leasing Contact: Sina von Reitzenstein
Vice President, Leasing
PIER 39 Administration Office
P.O. Box 193730
San Francisco, CA 94119-3730
Email: sina@pier39.com

Management: Moor + South/PIER 39 Management Co., L.P.

Original Architect: Walker and Moody, AIA

Project Opening Date: October 4, 1978

PIER 39 Visitor Demographic Profile (Pre-Pandemic Information)

PIER 39 is San Francisco’s most-visited attraction with approximately 15 million visitors in 2017

  • 58.8% of all visitors to San Francisco, visit PIER 39
  • Average Household Income: $97,509
  • Average Age: 41
  • Average Length of Stay: 3.8 hours *
  • Male: 46.1% Female: 50.2%
  • Domestic Visitors: 71.8%
    • Domestic Visitors from California: 58.8%
    • Domestic Visitors from Northern California: 48.3%
  • International Visitors: 28.2%

Sources: San Francisco Travel Association 2019 San Francisco Visitor Profile conducted by Destination Analysts; *PIER 39 Research Study Summer 2016 conducted by Destination Analysts

Lease Plans

To view the PIER 39 lease plans, click here.

Leasing Inquiries

PIER 39 is always interested in exploring exciting and new specialty retail, dining and entertainment ideas. Please tell us a little about yourself and your product or concept:

Leasing Contact

Sina von Reitzenstein
Vice President of Leasing
Phone: 415.705.5513
Fax: 415.981.8808