Your Perfect Day, Already Planned.
Whatever day you're in the mood for, have it at The PIER!
Welcome to PIER 39 — where your “what should we do today?” turns into “let’s do all of it!” From sea lion sightings and crave-worthy bites, to live performers and shops you won’t find anywhere else, this is your launchpad for a day that’s anything but ordinary.
Whether you’re rolling deep with the family, planning a date, or just chasing those waterfront vibes, The PIER is packed with ways to play, explore, and make it a day to remember.
More Things to Do at The PIER!
From big events to daily street performances — there is always something fun happening at PIER 39. Check out what’s going on during your visit!
Build Your Own Itinerary
More of a Do-It-Yourself kind of person? Explore all that PIER 39 offers and build your own itinerary for your visit.
Hot Cookie
There are three things that make Hot Cookie what it is: our cookies, our community and most importantly,...
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Ridemakerz
COMING SOON! Ridemakerz invites guests, or “Customizers”, into the ultimate car customizing...
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Open now
Love On Haight
NOW OPEN! Love on Haight is an Artist Collective supporting over 175 artists from around the world…and...
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Open now
ROCKETBOAT
OPEN SEASONALLY: Get ready — Blue & Gold Fleet is speeding onto the bay with ROCKETBOAT! With a sleek...
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Iris Galerie
Turn your eyes into a work of art! Iris Galerie is a unique experience: immortalise your iris, thanks...
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Open now
Sealed With A Spark
Sealed With A Spark is the premier permanent and personalized jewelry experience, creating pieces that...
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Pearl Factory II
Fun, excitement, and memories: that is what the Pearl Factory shopping experience means to our many customers...
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Only in San Francisco II
Only in San Francisco has every souvenir and gift you could imagine. No matter what you love about San...
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Atalia's Gelato
Atalia’s Gelato brings authentic Italian artistry to San Francisco’s iconic PIER 39. Our gelato is crafted...
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San Francisco Water Taxi
Jump on board the San Francisco Water Taxi for a fun ride along the San Francisco Waterfront. It’s...
See AttractionCheck back throughout the year for more itinerary ideas!