Thank you for your interest in leasing retail space at PIER 39. We are constantly on the look-out for new, innovative and one-of-a-kind retail, specialty dining and entertainment concepts that will delight our visitors. PIER 39 has been the original home to a number of successful national and international retail concepts throughout the years. Perhaps your business will be our next success story!
Project Overview
Location: San Francisco, California in Fisherman’s Wharf at Beach Street and The Embarcadero
Description: A two-level, open air, festival marketplace which hosts 90+ specialty retail shops, attractions and restaurants, including Hard Rock Cafe and Bubba Gump Shrimp Co. PIER 39 offers breathtaking views of the Bay, Alcatraz, Golden Gate and Bay Bridges, a 300-berth marina and live daily entertainment.
Regional Access: Bayshore Freeway (Highway 101)
Junipero Serra Freeway (I-280)
Bay Bridge (I-80)
Golden Gate Bridge (Highway 101)
Gross Leasable Area: 200,000 square feet
Parcel Size: 45 acres
Parking: Adjacent garage structure with 976 parking spaces. Parking validation program in place for participating full-service restaurants.
Leasing Contact: Sina von Reitzenstein
Vice President, Leasing
PIER 39 Administration Office
P.O. Box 193730
San Francisco, CA 94119-3730
Email: sina@pier39.com
Management: Moor + South/PIER 39 Management Co., L.P.
Original Architect: Walker and Moody, AIA
Project Opening Date: October 4, 1978
PIER 39 Visitor Demographic Profile
PIER 39 is San Francisco’s most-visited retail attraction with approximately 11 million visitors in 2023 *
- 58.8% of all visitors to San Francisco, visit PIER 39
- Average Household Income: $97,509
- Average Age: 41
- Average Length of Stay: 3.8 hours
- Male: 46.1% Female: 50.2%
- Domestic Visitors: 71.8%
- Domestic Visitors from California: 42%
- International Visitors: 28.2%
* Sources: San Francisco Travel Association 2023 San Francisco Visitor Profile; Placer.ai; PIER 39 Intercept Study
Leasing Inquiries
PIER 39 is always interested in exploring exciting and new specialty retail, dining, and entertainment ideas. Please tell us a little about yourself and your product or concept:
Leasing Contact
Sina von Reitzenstein
Vice President of Leasing
sina@pier39.com