Because hanging out at home is fine… but experiencing Big Game Week by the sea lions, with the Bay as your backdrop? That’s so San Francisco. 🌉
Post up on the waterfront for MVP experiences all week long — and on Game Day itself? 🤩 Skip the usual routine and hang with us for cold beer & good food, big screens backed by iconic bay views, and the sea lions cheering along with you every play.
CAPTURE THE PERFECT BIG GAME MEMORY!
Swing by our Super Bowl LX photo-op next to the Crab Topiary and grab a pic — because if you don’t post it (and tag us), were you even there? 📸
With bold SF graphics, Bay energy, and PIER 39 as your backdrop, it’s the perfect game day moment!
GEAR UP FOR GAME DAY!
SCORE BIG WITH BIG GAME SWAG
Time to upgrade your threads before the Big Game? Find everything you need to cheer on your team at Lids!
Stock up on jerseys, caps, and all your favorite team merch. Plus — exclusive Big Game designs for the 60th!
A BEAR-Y BIG GAME MVP
Meet your new game-day MVP: the special football bear only available at Build-A-Bear Workshop! 🧸
🏈 Featuring textured, patterned fur plus football-inspired material on the ears and feet for extra gridiron flair.
It’s equal parts cozy and kickoff-ready — perfect for repping your Big Game spirit long after the final whistle.
SIDELINE-READY SOCKS!
Put your feet in the game this Super Bowl with Seahawks and Patriots socks, only at San Francisco Sock Market at The PIER! 🧦
Whether you’re rooting for the Hawks or backing the Pats, these bold, cozy socks are ready for every touchdown, snack break, and nail-biting moment.
Score style points (and Big Game bragging rights!) — your feet have never looked this team-spirited.
BIG GAME, BIGGER EATS!
GAME DAY EATS THAT SCORE
Turn game day up a notch at Wipeout Bar & Grill with a Big Game menu that goes all-in on bold flavors.
🔥 Grab a Flamin’ Hot Cheetos Burrito, Flamin’ Hot Fritos Chili Cheese Dog, Cool Ranch Doritos–crusted Buffalo Wings, or Pulled Pork Sandwich to really get the game started.
It’s loud, craveable, and exactly how The Big Game should taste on The PIER!
BIG GAME SIPS & SWAG
Turn up the vibes at FiRE + iCE Interactive Grill + Bar on Feb 6 from 3–7 PM and enjoy a high-energy afternoon featuring Big Game–themed cocktails, fun swag giveaways, and special promotions highlighting Anheuser-Busch brands Nutrl and Cutwater.
Stop by to sip, mingle, secure some great swag, and get into game-day mode! 🍹
LOADED DAY, LOADED NACHOS
Fuel your Big Game cravings at the Doritos Loaded Nachos Truck in front of Aquarium of the Bay!
🧀 Think crunchy Nacho Cheese Doritos, piled high with gooey cheese, zesty toppings, and all the fixings you need to tackle game-day hunger — because ordinary nachos just won’t cut it.
WALKING TACOS, WINNING TASTE
Score big on flavor at Frito-Lay’s Walking Taco Truck in the West Park of PIER 39!
🌮 Your favorite crunchy chips transformed: taco style. Loaded with savory meat, melty cheese, fresh toppings, and all the fixings you need to power through the Big Game. Because handheld eats are the ultimate game-day win.
FUN FOR THE WHOLE FAMILY!
NEVER MISS A SUPERBOWL CLUB
Meet true Super Bowl legends at PIER 39. On Friday, Feb 6 from 12:30–3:00 PM, head to Hard Rock Cafe San Francisco for a luncheon featuring the three remaining members of the iconic “Never Miss a Super Bowl Club” — the only fans to attend all 59 Super Bowls.
Don Crisman, Tom Henschel, and Gregory Eaton will be on hand sharing unforgettable stories from decades of NFL history, including their Bay Area Championship adventures. Catch exclusive interviews, soak up football lore, and get up close with the ultimate super fans — all right on the waterfront. 🏈✨
SUNSET SAILS THAT STEAL THE SHOW
Trade pre-game buzz for golden-hour bliss with a Sunset Sail aboard Adventure Cat Sailing Charters! Happening Friday, Feb 6 and Saturday, Feb 7 at 5:00 PM, these scenic cruises glide across San Francisco Bay just as the sky lights up. ⛵
Think sweeping skyline views, fresh ocean air, and front-row seats to an unforgettable sunset. It’s the perfect way to wind down after a day on The PIER!
PEPSI TAILGATE EXPERIENCE
Pepsi or Coke — can you really tell the difference? Put your soda-sipping skills to the test at the Pepsi Challenge, happening Friday, Feb 6 through Sunday, Feb 8! 🥤
Do you have what it takes to make it in the big leagues? Grab some friends and put your skills to the test at the QB Blitz, happening Friday, Feb 6 through Sunday, Feb 8! 🏈
Check back soon for updates on all the happenings at PIER 39 during Big Game Week!
For even more insights and specials, subscribe to the PIER 39 newsletter.
MID-PIER
- Swing by the Tostitos Pop-Up, where motorized robots piloted by an NFL V.I.P (Very Important Player 👀) will be cruising The PIER, handing out free Tostitos chips and dip — because even your snacks deserve a joyride. 🤖
- Classic chips, classic photo op: Snag free bags of chips next to bright, brand-decked bikes courtesy of Lays! Fuel for strolling The PIER and snapping pics along the way. 🚲
KICK OFF THE BIG GAME THE PIER 39 WAY!
Scroll down for a no-nonsense, can’t-miss game day plan at The PIER!
WARM UP BEFORE THE GAME!
Football fans know the pregame rituals are just as important as The Big Game. Start your Game Day Sunday with:
🏃 A Bay Warm-Up Walk: Swap the usual flag football for a unique warm-up walk around The PIER this year with your crew. Billion-dollar views of the Bay, Alcatraz Island, and the Golden Gate Bridge… It doesn’t get more San Francisco!
A Thrilling Ride: Get your blood pumping before the action with a drop on the Bay Plunge or a ride through the 7D Experience.
GEAR UP FOR GAME TIME!
Suit up, PIER 39–style with everything you need to rep your team in style for the Big Game.
🧢 Your new drip is calling — load up on jerseys, caps, and must-have team gear, plus score exclusive Big Game designs celebrating the 60th, only at Lids!
Unique Finds from 70+ Shops: Explore our specialty stores for quirky gifts, fun finds, or even some last-minute game-day snacks.
FUEL UP WITH CLASSIC TAILGATE FARES!
Football fans know the pregame rituals are just as important as The Big Game. Start your Game Day Sunday with:
Fuel for the Day: Enjoy hearty, tailgate-inspired meals at Wipeout Bar & Grill like burgers, nachos, pizzas, wings, and more! Or stop by Aunt Fanny’s Hot Pretzel or Fun Food Factory for Buy-One-Get-One quick bites.
Grab a Brew: Ditch the usual and head over to Humble Sea Brewing Co. for an unbeatable locally-made Foggy IPA.
CATCH EVERY PLAY LIKE A CHAMP
When it’s game time, there’s no better place to cheer than Players Sports Grill & Arcade, the ultimate BIG GAME watch spot:
- Halftime Fun: Keep the excitement going with a football toss game or other arcade challenges.
- BIG Screens Everywhere: Catch every touchdown, interception, and replay on big TVs while surrounded by the energy of fellow fans.
- Tailgate Classics Done Right: Enjoy fan-favorite foods like burgers, wings, and nachos that hit just right for game day.
- Full Bar: Raise a glass to your team’s big plays with beers, craft cocktails, or classic game-day drinks.
Score big this Big Game Weekend at PIER 39 — where football meets the waterfront and unforgettable moments are always in play.
Want to see what other fun things are happening at The PIER in February? Check out below!
