Welcome to PIER 39 — where your “what should we do today?” turns into “let’s do all of it!” From sea lion sightings and crave-worthy bites, to live performers and shops you won’t find anywhere else, this is your launchpad for a day that’s anything but ordinary.

Whether you’re rolling deep with the family, planning a date, or just chasing those waterfront vibes, The PIER is packed with ways to play, explore, and make it a day to remember.