
The PIER isn’t just for big weekends or out-of-town guests — it’s part of your Bay backyard. Whether you’re sneaking in a midweek reset, grabbing a casual date night, or pregaming with friends before the Giants game, PIER 39 fits right into your everyday. It’s the kind of spot that makes the ordinary feel a little extra, no matter what brings you down to the water.


We all need a little stay-cation once in a while, and after a long Wednesday at work, no one deserves a midweek reset with your crew more than you.
Looking for the perfect place to decompress? Look no further than your waterfront backyard!
- Grab a cocktail at Luau Lounge Tiki Bar and transport yourself to a tropical island, complete with stellar views.
- Take some time for a little shopping! Get yourself a new keychain, some local honey for your morning tea or coffee, or a cute new hoodie to rep your city.
- Indulge your cravings with an all-you-can-eat dinner at FiRE + iCE — Interactive Bar + Grill.
- Snag a fresh churro, some classic mini donuts, or a yummy cookie for dessert.
- Practice your piano skills and make some music on the musical stairs.
- Say hey to our Sea Lion Besties before heading home!




We know no one is more hyped for sports than our Bay fam. From Warriors & Valkyries, to Giants and 49ers… there’s so much team spirit in our city!
Don’t worry, when you can’t make it to the arenas for a game, we have you covered here at The PIER.

- Equip you and your squad with the newest team merch drip at Lids.
- Show your city spirit by grabbing some Instagram ready pictures in front of our iconic murals.
- Get your blood pumping before the action with a drop on the Bay Plunge or a ride though the 7D Experience.
- Tailgate the game from the waterfront with a Foggy IPA at Humble Sea.
- Head over to Player’s Sports Grill & Arcade to watch the game, and have a delicious meal while you’re at it!





Date night, PIER style.
Sometimes you just need to break out of the neighborhood routine. Forget the usual haunts, the Bay’s right here. Start with dinner overlooking the bridge, wander under the lights with a drink in hand, catch a street performer mid-set, and let the sea lions be your background noise. It’s the kind of night that reminds you why we call this city home.
- Start at Swiss Louis or Fog Harbor for a romantic dinner (make sure you ask for a table with a view for maximum date night brownie points!)
- Take a sunset walk around The PIER and check out the local art scattered about.
- Head over to Magowan’s Mirror Infinite Maze for a kaleidoscope experience that you and your date can get lost in.
- Grab a dessert crepe to split from the Crepe Cafe and enjoy it while listening to some live music or watching a performance.
- Try your hand at the giant claw game to win your date a prize to remember the night with!
- Take a few moments at the Bay end of The PIER to take in the views and enjoy a romantic moment before heading home.




We’ve all been there — you forgot about that party tonight and need a last minute gift…
But not to worry, we’ve got your back. The PIER is over 70% local, small businesses and we know the perfect gift that you can feel good about purchasing is waiting here.

- Going to a housewarming party? Stop by Image Arts and grab a gorgeous print for their wall.
- Pop over into KWAK for a personalized rubber duck that will bring a bit of whimsy to anyone’s bath, desk, or bookshelf.
- Need something for you mother-in-law and never sure what to get? Pick her up some handcrafted body products from Happy Bubbles that smell good enough to eat.
- For the cook in your life, grab some spice rubs from The Spice & Tea Exchange for them to practice their Iron Chef skills.
- Totally unsure what to get and want a place that feels like it has it all? Head over to LOLA and check out their stock of locally-made specialty gifts!





Tired of Netflix? PIER 39 got you.
When the algorithm keeps serving you the same shows, switch it up with something real. Breathe in that fresh Bay air on a boat ride, or catch a street performer pulling stunts way better than anything on your screen. Rally the crew for a weeknight escape room, hunt down the Selfie Spots for pics that don’t need a filter, and let the sea lions remind you what actual comedy sounds like. Because sometimes the best nights aren’t streamed, they’re right here on The PIER.
- Hop on a boating adventure to get some of that fresh Bay air back into your lungs and enjoy a day on the water.
- You don’t need to purchase a ticket to catch a great show. Every day we have Street Performers showing off their daring acrobatics, amazing magic tricks, and even comedic stylings.
- For the perfect weeknight activity: grab some friends, head down to The Flyer Thrill Zone, and try out one of their 30-minute Escape Rooms!
- Need a pic to add to your next Instagram post? Track down all the Selfie Spots around The PIER and snag that perfect shot.
- Of course, can’t forget about the real stars on The PIER. When you need a laugh better than any comedy movie, head over and hangout with our noisy Sea Lion neighbors!



